Monday, April 21, 2014

Reading Response: Plain Talk

Plain Talk

About Learning and a Design

By: Sharon Helmer Poggenpohl

A critical moment in the field

Communication and technology are at the core of an increasingly com- plex world. Consider the vast number of messages we process daily, and our reliance on computers, cellphones, and palm pilots for their transmission. Think about the channels of digital media—sound, image and motion— that can be merged to create larger experiences. And what about our information needs? We are consumers of healthcare, jurors making judgments involving DNA or pollution, and net- surfers searching for abstruse and specific details. The volume, media and nature of information coursing through our culture has revolutionized our world and the role that designers can play in it.

Design is at a crossover point—a place where art and science overlap. Eames’ film Powers of Ten merges elegant design with scientific data to help its audiences visualize the macro and micro, outer space and minutiae within the human body. This project set an important interdisciplinary precedent; it merged two distinct professions and modes of thought into one unified communication. Given technology and culture today, our need for the kind of intersection that the Eames’ work proposes is more important than ever. Many graphic designers, thoroughly trained in the properties of image, color, composition, line and shape, have little under- standing of science.

If graphic designers are message makers, information organizers, and large-scale communicators then our field must engage the study of perception, memory, creativity, motivation and feedback in order to stay relevant to the world around us. Which leads us to the question,  how can designers become prepared to cross back and forth between art and science?

There are many differences and yet many similarities between graphic design education today vs 20 years ago. For example, computers and digital technologies have dramatically changed the practice of design, but the basic educational issues remain the same. The increasing complexity of the graphic design industry, the specialties in digital, multimedia and web-based work that have developed more recently, and the increased number of graphic design programs all lead to a highly competitive field. Yet, the need for clear, creative, effective communication is still the same—if not in higher demand—as corporations and institutions attempt to rise above the din of our inundated world.

In many ways, technology, our structures, and methods of thinking about communication have remained unchanged. Many graphic designers define themselves as makers of books and posters. Communication is migrating from a visual form to a combined sensory experience; communication designers are breathless in their attempts to catch up, rather than truly envisioning the future.

Sunday, April 20, 2014

Wednesday, April 16, 2014

Business Cards + Card Holder

Here's the physical final of my cards + holder

Leave behind/mail ahead

This will be an accordion fold, the first image being an unfolded view of the front and back (unfolded hamburger style) and the first thing you see replicating my business card. After the accordion reveal there is another reveal state if you take the bottom and unfold the bottom upward (thus showing 4 images of my work which relate to the design, strengthen, create, and devote section)

Tuesday, April 15, 2014

Thank You Cards

I made two versions one that is a flat print that is a little less personal and one that is a fold over with space to write a personal note

Version 1



Version 2




Portfolio Case

My portfolio case

Cases By Source SVP1292 Smooth Silver Aluminum Portfolio Case , 12 x 9 x 1.5

Monday, April 14, 2014

Packaging Development

business card


Wednesday, April 9, 2014

Thursday, April 3, 2014

An Interview with Jason Teegarden-Downs : Delicious Designs

Delicious Design League was started in 2006 by two friends; Jason Teegarden-Downs and Billy Baumann; in Chicago 

"With over ten years of experience in the design and ad biz we started Delicious simply as a rock poster design/screenprinting hobby but by 2008 it had quickly grown into a full-time design and illustration studio. Over that span we had gone from designing rock posters for bands you’ve never heard of for lunch money to designing and illustrating for some of the most recognizable brands in the world.

Perhaps our secret to success is that for every client, big or small, we strive to create the most insightful, well crafted, impactful and uncompromising work that we can. So, no matter if you are a band trying to put out your first record or you run the largest internet browser in the world you know that we will treat your project with the utmost importance." Website Link


New Designer Mistakes + Tendencies

The worst thing you can do is be overly confident with you work. Many designers do it in school and right after the graduate and are fresh in the industry…and most of the time they’re wrong for feeling that confident about their work. Just don’t be cocky, theres no room for an ego anywhere unless you want to do free lance work. Jason also doesn’t want someone who has a mousy personality either—he’s looking for something who is humble. t’s okay to be confident but not in a way where people only see that.

Physical VS Digital

Jason usually gets 5 portfolios a week (digital) doesn’t get to respond back to them all (but he wants to) he thinks digital is the best way to start and introduce yourself and give an easy quick link to your work for him to view (he says after just a few pieces he usually knows how he feels about your work and abilities)  After doing that, send an email and set up a time for a portfolio review (even if its not job interview) and get feedback and show your face bc he thinks that makes a bigger wave then just sending your portfolio electronically.

Sending Your Portfolio

“With interns and jobs it’s usually just a hit and miss.”

One girl sent her portfolio in the mail with their engraved on this box and when u opened it there was a letter and under the letter there was chocolate with their company branded on the chocolate wrappers then under that was her portfolio and it just wasn’t their style at all bc she was mainly photo-based and he responded bc he knew she put a lot of effort into it and appreciated it but couldn’t hire her just because she did that (so he says do you research on the company to know if you are or not) and its okay if you’re not—just maybe don’t do things like that (very costly + timely) to the companies you’re ify about how you think they’ll feel about you and you work. Or, you can even do something like adding that information and verbalize in your cover letter something like hey i know my work isn’t like yours but maybe you guys need a photographer or something or even pulling in pieces to your portfolio to make it look like you are their style).

Make Your Portfolio an Experience

You should make your portfolio an experience rather than a normal screw post book, because those are the ones that usually stand out to him and others. He then told me a story about his partner’s portfolio after graduating. He said, “It was your basic design portfolio” and nothing special. Then, after he actually got some experience working in the real world he changed it and it had a massive improvement and wow factor to it. But before that happened his partner was mainly an illustrator who wanted to create comic books and knew how to work with computers. At this time it was a big deal because, “Anyone who knew how to turn on a computer at this time got a job” since it was when apple was first being launched and advertising was just starting to blow up. So his partner dropped out of art school and worked with these people. Even though it wasn’t what he wanted to do the good thing that came out of it all was his new portfolio. It became this story and experience from start to finish with little hidden things in between and it kept you intrigued the entire time you looked through it. His story explained how he felt that he basically, “Sold out to corporate america.” 

He bought a nice suitcase with padding and liner in the interior and when you opened it not only was the design much tighter and the brand identity much more profound a story was told. There was a section where all of his personal illustrations were and then another section that showed which ones he sold and to what businesses (and a couple other things in there too that just added to the whole experience) which created this narrative of who he is, how he knows that, and what he wants to do was much more clear.

A Piece of Advice

Creativity is so important. When  you are first starting, you might have great taste and have these wonderful designers as your inspiration that you try to mimic. You’ll soon find out when u try to mimic their aesthetic, tricks, etc. that you keep failing and failing over and over again…but the things is, you’re really not failing. In fact, you’re learning and after you keep doing it over and over again you will get better and eventually know exactly how to do it or close to. Once that happens though, your taste might change completely and then you start the process all over again. Eventually your voice as a designer will become more clear every time you do this though and you will learn about yourself in the process. Basically, you should never give up or stop “failing.”

Monday, March 31, 2014

Reading Response : An HR Lesson From Steve Jobs [ If You Want Change Agents, Hire Pirates ]

This article was all about relating a good designer/employee to a pirate in a metaphorical way. Some of the connections to the type of designer people want to higher and a pirate is that they can stay creative and on task in a difficult or hostile environment. They can act independently and take intelligent risks, but always within the scope of the greater vision and the needs of the greater team. both likely to embrace change and challenge convention. “Being aggressive, egocentric, or antisocial makes it easier to ponder ideas in solitude or challenge convention,” says Dean Keith Simonton, a University of California psychology professor and an expert on creativity. “Meanwhile, resistance to change or a willingness to give up easily can derail new initiatives.” So Steve’s message was: if you’re bright, but you prefer the size and structure and traditions of the navy, go join IBM. If you’re bright and think different and are willing to go for it as part of a special, unified, and unconventional team, become a pirate.

The over all message could be summarized by stating : It can be beneficial and important to be considered an individual with diverse backgrounds and sets of experiences, highly skilled in as many ways as possible, and having specific interests.

Business card options

Business card [ option 1, front ]

Business card [ option 1, back ]

Business card [ option 2, front ]

Business card [ option 2, back ]

Business card [ option 3, front ]

Business card [ option 3, back ]