Here's the physical final of my cards + holder
Wednesday, April 16, 2014
This will be an accordion fold, the first image being an unfolded view of the front and back (unfolded hamburger style) and the first thing you see replicating my business card. After the accordion reveal there is another reveal state if you take the bottom and unfold the bottom upward (thus showing 4 images of my work which relate to the design, strengthen, create, and devote section)
Tuesday, April 15, 2014
Monday, April 14, 2014
Thursday, April 3, 2014
Delicious Design League was started in 2006 by two friends; Jason Teegarden-Downs and Billy Baumann; in Chicago
"With over ten years of experience in the design and ad biz we started Delicious simply as a rock poster design/screenprinting hobby but by 2008 it had quickly grown into a full-time design and illustration studio. Over that span we had gone from designing rock posters for bands you’ve never heard of for lunch money to designing and illustrating for some of the most recognizable brands in the world.
Perhaps our secret to success is that for every client, big or small, we strive to create the most insightful, well crafted, impactful and uncompromising work that we can. So, no matter if you are a band trying to put out your first record or you run the largest internet browser in the world you know that we will treat your project with the utmost importance." Website Link
THE INTERVIEW + WHAT I LEARNED
New Designer Mistakes + Tendencies
The worst thing you can do is be overly confident with you work. Many designers do it in school and right after the graduate and are fresh in the industry…and most of the time they’re wrong for feeling that confident about their work. Just don’t be cocky, theres no room for an ego anywhere unless you want to do free lance work. Jason also doesn’t want someone who has a mousy personality either—he’s looking for something who is humble. t’s okay to be confident but not in a way where people only see that.
Physical VS Digital
Jason usually gets 5 portfolios a week (digital) doesn’t get to respond back to them all (but he wants to) he thinks digital is the best way to start and introduce yourself and give an easy quick link to your work for him to view (he says after just a few pieces he usually knows how he feels about your work and abilities) After doing that, send an email and set up a time for a portfolio review (even if its not job interview) and get feedback and show your face bc he thinks that makes a bigger wave then just sending your portfolio electronically.
Sending Your Portfolio
“With interns and jobs it’s usually just a hit and miss.”
One girl sent her portfolio in the mail with their engraved on this box and when u opened it there was a letter and under the letter there was chocolate with their company branded on the chocolate wrappers then under that was her portfolio and it just wasn’t their style at all bc she was mainly photo-based and he responded bc he knew she put a lot of effort into it and appreciated it but couldn’t hire her just because she did that (so he says do you research on the company to know if you are or not) and its okay if you’re not—just maybe don’t do things like that (very costly + timely) to the companies you’re ify about how you think they’ll feel about you and you work. Or, you can even do something like adding that information and verbalize in your cover letter something like hey i know my work isn’t like yours but maybe you guys need a photographer or something or even pulling in pieces to your portfolio to make it look like you are their style).
Make Your Portfolio an Experience
You should make your portfolio an experience rather than a normal screw post book, because those are the ones that usually stand out to him and others. He then told me a story about his partner’s portfolio after graduating. He said, “It was your basic design portfolio” and nothing special. Then, after he actually got some experience working in the real world he changed it and it had a massive improvement and wow factor to it. But before that happened his partner was mainly an illustrator who wanted to create comic books and knew how to work with computers. At this time it was a big deal because, “Anyone who knew how to turn on a computer at this time got a job” since it was when apple was first being launched and advertising was just starting to blow up. So his partner dropped out of art school and worked with these people. Even though it wasn’t what he wanted to do the good thing that came out of it all was his new portfolio. It became this story and experience from start to finish with little hidden things in between and it kept you intrigued the entire time you looked through it. His story explained how he felt that he basically, “Sold out to corporate america.”
He bought a nice suitcase with padding and liner in the interior and when you opened it not only was the design much tighter and the brand identity much more profound a story was told. There was a section where all of his personal illustrations were and then another section that showed which ones he sold and to what businesses (and a couple other things in there too that just added to the whole experience) which created this narrative of who he is, how he knows that, and what he wants to do was much more clear.
A Piece of Advice
Creativity is so important. When you are first starting, you might have great taste and have these wonderful designers as your inspiration that you try to mimic. You’ll soon find out when u try to mimic their aesthetic, tricks, etc. that you keep failing and failing over and over again…but the things is, you’re really not failing. In fact, you’re learning and after you keep doing it over and over again you will get better and eventually know exactly how to do it or close to. Once that happens though, your taste might change completely and then you start the process all over again. Eventually your voice as a designer will become more clear every time you do this though and you will learn about yourself in the process. Basically, you should never give up or stop “failing.”
Monday, March 31, 2014
This article was all about relating a good designer/employee to a pirate in a metaphorical way. Some of the connections to the type of designer people want to higher and a pirate is that they can stay creative and on task in a difficult or hostile environment. They can act independently and take intelligent risks, but always within the scope of the greater vision and the needs of the greater team. both likely to embrace change and challenge convention. “Being aggressive, egocentric, or antisocial makes it easier to ponder ideas in solitude or challenge convention,” says Dean Keith Simonton, a University of California psychology professor and an expert on creativity. “Meanwhile, resistance to change or a willingness to give up easily can derail new initiatives.” So Steve’s message was: if you’re bright, but you prefer the size and structure and traditions of the navy, go join IBM. If you’re bright and think different and are willing to go for it as part of a special, unified, and unconventional team, become a pirate.
The over all message could be summarized by stating : It can be beneficial and important to be considered an individual with diverse backgrounds and sets of experiences, highly skilled in as many ways as possible, and having specific interests.
I ended up buying a custom created portfolio from klo portfolios last night. I went with a 11" x 8.5" which may sound small—but I think will feel like a nice size if I treat each page as a spread and utilize the space I have effectively. It will also feel very portable and light (which will make it easy to carry around to interviews). I'm still figuring out how I am going to incorporate my other elements (thank you card, business card, leave behinds/mail aheads, etc) but I'm fairly certain it is going to be contained in some kind of custom clam shell box (see third image below). My portfolio book will be shipped April 10th and arrive the following day.
White acrylic screwpost portfolio with custom engraving and cut out treatments on the cover
A closer look at the engraving and cut-out treatments on this white acrylic portfolio cover
Custom clam shell box source
Friday, March 14, 2014
Art Nouveau brought us out of the dark pent-up energy of the industrial revolution to reflect our inner desires and share experiences with others. Therefore, we chose to focus on "becoming the new" and the different ways of expressing thoughts, feelings + actions. These pieces of artwork often incorporated the themes of sexuality, nature + liberation. Many of the techniques used to illustrate those themes included: hand lettering, colors, curves, women, patterns + overall poster design.